Video ads: place, format, presenter and line

1. 1

   Open the brand → Create → Video ads, and under "Where will it run?" pick the place (Stories & Reels, TikTok, YouTube Shorts, YouTube, a Facebook or Instagram feed, Snapchat, Pinterest, LinkedIn or X; every place but Google Display takes video): the frame follows.

2. 2

   Pick the product (or the brand itself) and the format: UGC testimonial, Product hero, Unboxing, In real life, Glow-up reveal, Street interview, Luxury macro, Problem → fix.

3. 3

   Pick a presenter when the format has one: one of your Characters (their identity sheet keeps the face best), or leave it on Auto and the format casts its own person. Product hero, Unboxing, Luxury macro show nobody: the line becomes a voiceover.

4. 4

   Write the line, or "Write with Clap" for options in your language; add a Direction (optional): where, how, the mood.

5. 5

   In Settings: the engine, the duration, sound, "Open on the product photo" and 1 to 4 takes. Generate.

Good to know

• The studio prefers an engine with sound that reads the product photo.

• Seedance engines refuse photos of people as references: with a presenter, the studio warns you and offers an engine that takes faces when your plan has one.

• Takes follow in the feed below; each lands in the brand's folder and History.