Use case
Product videos
A product hero is three beats: the macro reveal, the human moment, the clean end frame with room for a logo. Clap can open Cinema on its perfume-ad recipe to start from; your product rides in as an Element so it is the same bottle, sneaker or watch in every shot. Hailuo 3 Max renders it from the Hobby plan and Hailuo 3 at 2K with sound from Creator; Krea2 renders the listing stills.
Opens the studio with this filled in. Sign up when you generate: 40 free credits, no card.
The three-shot recipe
- →Shot 1 — macro reveal: the product on a surface, one beam of light, a slow push-in.
- →Shot 2 — the human moment: hands, a glance, use in context, close-up.
- →Shot 3 — end frame: the product floating clean on a dark backdrop, orbit, negative space for the logo.
Formats and channels
16:9 for the product page and YouTube, 9:16 for TikTok and Reels, 1:1 for the feed. Seedance, Kling, Hailuo, Grok Imagine and Wan render all three natively; Veo and Runway render 16:9 and 9:16. The still for the listing comes from Krea2 in 4:3 or 1:1 with the same Element.
Cost per product
Three 5-second Hailuo 3 Max scenes are 510 credits; four listing stills are 40. About 550 credits — under $6 at pack rates — per product, before takes. The Creator plan's 6,000 monthly credits cover 10 products at that rate and the Studio plan's 20,000 cover 36; on Hailuo 3, at 2K with sound, the same three scenes are 825.
Starting points
Pick one: it goes into the box at the top, ready to generate.
Frequently asked questions
Can the AI render my exact product?
Describe it precisely as an Element — materials, colors, label, proportions — or attach a photo. Distinct products render faithfully; fine print and exact logos are best added in post.
Which engine for product videos?
Hailuo 3 for 2K keepers with convincing physics, from the Creator plan; Hailuo 3 Max for silent 768p shots from Hobby; Seedance 2.0, Veo 3.1 or Wan 3.0 when the deliverable is 1080p. Most engines render sound too — leave it on when you want the sound of the product in the clip.
How many takes does a usable hero shot take?
Plan for several. Render a batch of up to four takes from one prompt and keep the best; each take is charged, and any that fails is refunded automatically rather than counted against you.
Can I put my logo or a price on the clip?
On a static ad, yes: the Ads Studio can set the headline and the button on the picture. On a clip, add them in the Editor: a title lane for the type, a video lane over the cut for a logo file. Prompt for clean negative space where they will sit.
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