blog/tutorials·Sep 11, 2026·7 min·by the eroq team
Punctuation-driven voice direction — there is no SSML here
Six worked before and after lines showing what each mark changes in a read, what punctuation cannot do, where Voice One's bracket tags take over, and where the speed and expressiveness dials fit.
There is no SSML on eroq. No <break time="400ms"/>, no prosody markup, no emphasis tags, no phoneme overrides. The direction language is the punctuation you already know, two dials — and on Voice One, a few plain words in square brackets for what punctuation cannot say. Most people arrive expecting a limitation and leave treating punctuation as a discipline, because a script that performs when a person reads it is a script that performs when the engine does. Tags are the finishing touch, never the structure.
What follows is the six marks that change a read, each one shown twice.
Six marks, six jobs
The ellipsis holds a pause
Before — Come closer, I wasn't finished with you.
After — Come closer… I wasn't finished with you.
The comma takes a breath. The ellipsis hangs. It also slows the words on either side of it, which is why one per paragraph is the limit — a voice that trails off in every sentence sounds unsure of all of them.
The em dash cuts a beat
Before — I was going to wait, but why would I?
After — I was going to wait — but why would I?
A comma joins two clauses. A dash interrupts one. Use it for a change of mind mid-sentence, a self-correction, a thought that arrives late and shoves the previous one aside.
Question marks lift the line
Before — You really thought I forgot about you.
After — You really thought I forgot? About you?
One question rises at the end. Two stacked questions rise twice, and the fragment gets the second lift all to itself. Splitting a sentence into a question plus a fragment is the cheapest way to add an attitude that no dial provides.
Exclamation marks spike the energy
Before — Stop right there. Perfect, stay just like that.
After — Stop right there! Perfect — stay just like that.
Volume and pace go up a notch. The reason to ration them is arithmetic rather than taste — if three sentences in a row shout, none of them does, and the line reads as a tone rather than a reaction.
Sentence length controls the pace
Before — Slow down and breathe, and then we can start properly.
After — Slow down. Breathe. Good — now we can start.
Short sentences read punchy because each period is a full stop the voice has to land on. Long comma-led sentences flow. This is the single biggest lever in the list, and it is the one writers reach for last because it means rewriting rather than adding a mark.
Commas around a word make it land
Before — And that is exactly the problem.
After — And that, right there, is exactly the problem.
Setting a phrase apart with commas makes the read lean on it. It is the closest thing to per-word emphasis available, and unlike a tag it survives being read aloud by a human, which means you can test it without spending a credit.
All six live in the Delivery guide inside the Voice studio, where tapping one drops its example into the editor so you can hear the difference rather than take my word for it.
Line breaks and paragraphs
A period stops a sentence; a paragraph break separates thoughts, and the read treats it as the larger of the two gaps. Break where a reader would take an actual breath — between the setup and the punchline — rather than where the page looks tidy. A wall of six sentences renders as a wall.
What punctuation cannot do
Worth knowing before you spend an afternoon trying:
- There is no timed pause. You cannot ask for 400 milliseconds. If a gap has to be exact — a beat cut to picture, a gap for a sound effect — render the two halves separately and place them on a timeline in the Editor, or in your own editor.
- There is no emphasis tag. Commas around a phrase, or rewriting so the important word lands at the end of a short sentence, are the tools.
- There is no mood mark. No punctuation makes a voice whisper, laugh or sob. That is the one job left to tags, below.
- There is no pronunciation override. An acronym or an unusual name that comes out wrong gets fixed by spelling it the way it sounds — "Ess Cue Ell" or "Kess-ler" — not by a phoneme tag.
Tags for what punctuation cannot say
On Voice One, a word or two in square brackets directs the read, and the voice performs it instead of saying it:
[whispering] Come closer. I have something to tell you.
[laughing] Okay, okay — you got me.
Three families cover almost everything:
- Delivery and emotion —
[whispering],[shouting],[soft],[excited],[sad],[angry], or any short description such as[warm and teasing]. A delivery tag holds until the next tag or the next line break, so one[whispering]covers a whole paragraph. - Sounds —
[laughing],[sighing],[gasping],[clear throat]. They happen once, where you put them. - Pauses —
[pause]and[long pause]land as a beat, the way an ellipsis does. Still not a measured gap.
Two habits keep them reliable. Put the tag right before the words it colours, and give the voice one mood at a time — [sad][whispering] stacks naturally, [whispering][shouting] pulls both ways at once. Tags need Voice One; Turbo reads the words and skips the brackets.
Then the two dials
Punctuation shapes the performance; the dials set the register it happens in.
Speed runs 0.70× to 1.30× in steps of 0.05, with 1 as natural. Expressiveness runs from 0, a steady close read, to 100%, theatrical, and it governs how hard the engine leans into the punctuation you wrote. Both work identically on roster voices and on your own clones, and both are real engine parameters rather than post-processing.
Three combinations that hold up:
- Audiobook narration — speed 0.95, expressiveness 30%. Even, unhurried, nothing editorializing on the text.
- Character dialogue — speed 1.00, expressiveness 70%. The marks do the acting; the dial permits it.
- Ad read — speed 1.10, expressiveness 55%. Forward-leaning without becoming a caricature.
Adjust one at a time, and if a cloned voice stops sounding like its owner, bring expressiveness down before you touch speed. The sample is the anchor and both dials pull away from it.
A paragraph, before and after
Before
I can't believe you actually came back after everything that happened last time, and honestly I don't know what to say to you, so maybe you should sit down and tell me what you saw before someone notices the door is open.
After
You came back. I didn't think you would… not after last time.
Sit down — no, really, sit. We have maybe ten minutes before they notice the door.
So. Tell me what you saw.
Same information, four seconds longer, and it reads as a person rather than a paragraph. Nothing was tagged. The whole change is five periods, an ellipsis, a dash and a paragraph break.
Iterate on the cheap model
Rewriting punctuation is a loop, and loops should be cheap. Draft on Voice Turbo at 2 credits per 100 characters, ship on Voice One at 3 — same roster, same clones, same MP3 out. A 200-character line is 6 credits on Voice One and 4 on Turbo, so a dozen passes at a stubborn sentence costs less than a coffee. The exception is a tagged line: Turbo skips the tags, so audition those on Voice One. Voice One vs Voice Turbo covers where the extra credit shows up.
Over the API the same two dials are speed and expressiveness on POST /v1/audio/speech, documented in the speech reference, and the input text is the direction exactly as it is in the studio. For laying the result under a picture, AI voice-over for video picks up where this leaves off.
FAQ
Does eroq support SSML or voice tags?
No SSML — no break tag with a duration, no prosody markup. Voice One does read short tags in square brackets, such as [whispering], [laughing] or [pause], and performs them instead of saying them; Turbo skips them. Punctuation, sentence structure and the speed and expressiveness controls do the rest.
How do I get a pause of an exact length?
You cannot ask for one. An ellipsis produces a hanging pause and a paragraph break a larger gap, but neither is measured. When a gap has to hit a specific frame, render the two halves as separate lines and place them on a timeline in the Editor or in your own editor.
Why does my line sound flat no matter what I set?
Almost always because the writing is flat. Long comma-led sentences with no full stops give the engine nothing to land on, and raising expressiveness on a flat script produces an emphatic monotone. Break it into short sentences first, then re-render.
Do these marks work the same on a cloned voice?
Yes. Punctuation, speed and expressiveness behave identically on roster voices and on your clones, since the clone supplies the timbre and manner while the script supplies the performance. If a clone stops sounding like itself at high expressiveness, lower the dial rather than the writing.
Want to hear the six lines rather than read them? Open the Voice studio, hit the Delivery guide, and tap each one into the editor.
VoiceMake it in eroq
Give it a voice in Voice
Everything above happens in the studio: same engines, same settings, rendered on your click.
Prompts from this article
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