AI ad generator: from your website to a first set of ads

An AI ad generator is only as good as what it knows about you. The Ads Studio in eroq reads your site into a brand kit you correct, files your products with their photos, and only then makes ads.

This walkthrough goes from a website to a first set you can upload: eight static ads in two sizes (sixteen pictures: eight for the feeds, eight for Stories), one video ad with a presenter, and six variants of the best clip, with every cost in credits. The example is a small skincare shop with two products, a vitamin C serum and a daily mineral sunscreen.

Step 1: paste the website (about a minute, free)

Open the Ads Studio, paste your address and press Create my brand. Clap, eroq's agent, reads the site in about a minute: logos, colors, fonts, social links and copy. For products it tries the store's own feed first (Shopify and WooCommerce stores have one), then the product data the page declares, then a few product pages.

Nothing is saved yet: you get a draft to review, and the reading costs no credits. If the site blocks visitors like Clap, you fill the same kit by hand.

Step 2: review the kit (where the ads are decided)

Every ad made for the brand reads this kit, so a few minutes here save a wasted batch. Fix these first:

• Selling points. Clap writes ad copy only from facts in the kit and never invents a price, a discount, a statistic or a claim. An Offer ad appears only when the selling points state an offer. Put your real reasons to buy here: the shipping promise, the guarantee, the hero ingredient. If you have genuine reviews, a line about them gives the Social proof angle something true to say.
• Aesthetics. These words reach every static and video ad. "Clean, minimal, modern" says little. "Bright bathroom shelves, soft morning light, frosted glass, white and pale apricot" is a brief a camera can follow.
• Palette. The import keeps up to five colors found on the site, and the kit holds six. Engines read them as names ("navy, cream and gold"), so delete the stray gray of a cookie banner.
• Fonts. When the site's fonts cannot be read, the field holds a suggestion. They set the headline on your statics, so make them yours.
• Logo. Pick the right one among those found. It dresses the kit and the preview; the renders carry your headline and button, not a stamped logo.
• Products. Up to eight are offered at once; keep the ones you will advertise. Check each name, photo and description. The description says what the product looks like (shape, material, colors, label), and engines read it.

Clap writes the kit in English (the ads are prompted in English); the copy's language is picked per batch.

A live preview dresses a feed post, a story and a square ad in your kit as you type; it renders nothing and costs nothing. Save, and each product becomes an Element filed in the brand's folder (50 elements per account). The brand kit guide goes field by field.

Step 3: a batch of eight static ads

Open Create, then Image ads. "Where will these ads run?" comes first: tick the Facebook feed, the Instagram feed and Stories & Reels. "What do they sell?" lists My brand (ads about the brand itself) and each product. Tick the serum and the sunscreen, four each: eight ads. Each ad renders once per size its places need: the two feeds share 1080 × 1350 and Stories & Reels is 1080 × 1920, so the batch makes sixteen pictures (places and sizes). The ceiling is 20 per product and 24 pictures per batch.

In the Settings panel:

• Engine. The recommended engines see the product photo and keep the product exact: Eroq One, which reads up to 10 reference photos, at 10 credits an image, then Krea2 (10) and Eroq Uncensored (10). Other engines read words only, so the product is described, not shown.
• Language. Any of 14.
• Headline on the picture. On: the headline and the button are set on the picture. On a Story, the top fifth and the bottom quarter stay free of text, the headline and button in the middle.

Press Generate. Clap plans the batch for free: each ad gets its own selling angle (Offer, Benefit, Ingredient or material, How it is used, Lifestyle moment, Social proof, Problem → solution, Gift, Comparison or Launch), a headline, a primary text and a call to action cut to the strictest place you picked, and the scene around the product. Then the pictures render three at a time, each billed as it starts: 160 credits for the sixteen on Eroq One. Under the form, the batch shows as a feed: a row develops while Clap writes, then each ad appears in its app's frame (a Facebook post, an Instagram post, a Story), its picture developing until it lands. A render that fails refunds itself. If you close the tab mid-batch or run short of credits, the rest stays planned and a Render all button picks it up.

The Story picture of each ad is its own render in the vertical frame, not a crop of the feed picture, with the same headline and text.

When they land, check two things on every ad: the spelling of the headline (image engines still misspell) and the label on the product. The selling angles that survive are your first test.

Step 4: one video ad with a presenter

Switch to Video ads. Pick where it runs (Stories & Reels), then the serum and a format. UGC testimonial is the usual start; the other seven are Product hero, Unboxing, In real life, Glow-up reveal, Street interview, Luxury macro and Problem → fix.

Presenter. Presenters are your own characters, built from photos into a look sheet that keeps the same face in every render. Make them invented people, never someone's likeness without consent. With no presenter picked, the format's generic person stands in.

What they say. Write with Clap offers four lines in your language, each on a different angle, or you type your own. One breath is the right length: "Okay, I was not ready for how good this is" is the format's own example.

Settings. The studio prefers an engine that speaks and reads the product photo. Two that run on the Hobby plan: Kling 3.0 at 270 credits for 5 seconds with sound, or Veo 3.1 Fast at 344 for 8 seconds. Stories & Reels already set the 9:16 frame; turn sound on and pick two takes: 540 credits on Kling 3.0. "Open on the product photo" starts the clip on your packshot, on engines that take a first frame.

One trap, flagged by the studio: Seedance engines refuse photos of real-looking people as references, so a presenter's face needs another engine (it offers the switch). The UGC video ad formats article covers each format.

Step 5: multiply the best take

Open the Multiplier tab. The brand's latest video ad is already selected. Keep ×6, keep the default changes (Character, Outfit, Location) and leave Remove burned-in captions on. A note gives the batch a direction: "bathrooms and kitchens, presenters from 25 to 55".

Clap looks at a frame of the ad and writes six different variants, free. Each one is then an edit of the same clip: the motion, the performance, the cut and the timing stay; the face, the outfit and the place change. On a 5-second clip, that is 65 credits a variant, 390 for six.

Every variant keeps the original sound: the studio puts the clip's own audio back under each one, so the files are ready to upload. The full method is in the Ad Multiplier guide.

Where the files land

Everything the brand makes lands in its own Library folder. The History tab of the right-hand panel shows one card per batch, newest first. Open an ad: its preview shows it in the frame of each place it runs, one tab per place, with each text and its character count against that place's limit, a copy button per field and "Copy all the text", and the download at the selected place's size (1080 × 1350 for a feed).

Then you upload them to Meta Ads Manager or TikTok Ads Manager yourself. eroq does not publish to ad platforms yet, and it does not read spend, click-through or ROAS from them. Testing happens there; when a winner shows up, come back and multiply it.

What the first set costs

Step	Credits
Brand kit read from the website	free
Planning the batches, writing lines and variants	free
8 feed pictures (1080 × 1350) on Eroq One	80
8 Story pictures (1080 × 1920) on Eroq One	80
2 takes of 5 s with sound on Kling 3.0	540
6 Multiplier variants of a 5 s clip	390
Total	1,090

That is about $10.90 at the Starter pack's rate; the Hobby plan, which Kling 3.0 needs, brings 1,800 credits a month for $15. On Krea2 the sixteen statics come to 160 credits instead. Every engine's price is on the pricing page.

FAQ

Does eroq post the ads to Meta or TikTok for me?

Not yet. You download the files from the brand's Library folder or History and upload them in your ads manager, where testing happens; eroq does not read campaign results.

How much does a first set of AI ads cost?

Reading the website, planning batches and writing lines are free. Renders are billed per engine: a static on Eroq One is 10 credits, a 5-second Kling 3.0 take with sound 270, and Multiplier variants cost 13 credits per second of clip. This walkthrough comes to 1,090 credits.

Will the static ads show my real product?

On Eroq One, Krea2 and Eroq Uncensored, the product's picture rides with every ad, so its shape and label stay as they are. Other image engines read words only and draw the product from its description. Check the label on every render before you post.

Can the AI ad generator write in other languages?

Yes. Static batches and spoken lines are written in any of 14 languages: English, Spanish, French, German, Portuguese, Italian, Dutch, Polish, Turkish, Japanese, Korean, Chinese, Hindi and Arabic. The brand kit itself stays in English.

What if Clap cannot read my website?

Some sites block automated visitors. Fill in the brand kit by hand (the same fields), then add each product from its product page link, from a photo, or by typing its name and what it looks like.